OBJECTIVES
OUPRROVFITABILITAS MISSION
SOMBAR AIR will develop into a regular flight operator and charter provider with a high annual operating margin. We’ll progressively reach this goal.
NETWORK
With a goal of entering the North Kalimantan market, SOMBAR AIR initially intended to concentrate on Weather Modification Technology in addition to passenger freight/cargo operations.
LOAD FACTOR
SOMBAR AIR places emphasis on reaching a load factor of 85% in order to promote income and image.
UTILIZATION
The goal established by SOMBAR AIR was to able to fly the aircraft for approximately 7 (seven) hours on a daily average.
STRATEGY
HIGH COMMONALITY
SOMBAR AIR will utilize one or two of aircraft type, the Cessna Grand Caravan C-208B and the Harbin AVIC Y-12F, for all flying operations. The goal is to reach economies of scale in order to increase operational and maintenance efficiency. Additionally, this seeks to maintain the level of customer service while achieving in the crew and aircraft rotation.
SYNERGY
The management’s expertise and strong performance in the areas of financial services, commuter flights and sales agents are vital to SOMBAR AIR’s success. In the form of synergies that support SOMBAR AIR’s investments, flight networks, and sales programs, these activities will continue.
LOWEST FIXED COST
SOMBAR AIR will outsource and use variable expenses as much as feasible to combat the threat of industrial turbulence., fuel price fluctuations. By doing this, the corporation hopes to become more adaptable during periods of economic uncertainty.